This one-day workshop is to
train senior associates to learn how to prepare for media interviews and
appearances on both television and radio. It also prepares them for print media
interviews. Participants meet in a simulated television studio venue and take
part in simulated programs patterned after actual network and local formats.
The lesson includes videotaping and personal coaching. The lesson is designed to
mix communication theory with practical interview exercises. Participants
learn how to feel comfortable in any media situation and how to develop media savvy.