This one-day workshop is to train senior associates to learn how to prepare for media interviews and appearances on both television and radio. It also prepares them for print media interviews. Participants meet in a simulated television studio venue and take part in simulated programs patterned after actual network and local formats. The lesson includes videotaping and personal coaching. The lesson is designed to mix communication theory   with practical interview exercises. Participants learn how to feel comfortable in any media situation and how to develop media savvy.